This project was designed to preserve the heritage, legacy and history of Gayle Reels. The first of these reels was made around 1820. It was dedicated to their family’s father, Joe A. Gayle Sr. I decided the best way to approach the design was to tell a story, to give it an old journal feeling mixed with modern horizontal scroll navigation. Like walking through a timeline to the end. One of the challenges of the site was so much of the photography, articles, magazine ads, reels were very worn, damaged, many aged over 100 years.